AI Policy

Last Updated on July 14, 2026

Where I Stand on AI

When you work with me, you're working with a human being. I want you to know that up front, because it shapes how I approach every part of a project.

I don't design with AI. Every brand identity, website, and piece of collateral I create is my own work, built from a real conversation with you about your practice, not generated from a prompt. That's what you're paying for when you hire me: my judgment, my process, and years of understanding what makes health and wellness practices trustworthy to the patients they're trying to reach.

There are a few places where AI shows up in how I work, and a few places where I ask that it stay out of how we work together. Here's the full picture:

What I use AI for

I use AI in parts of my own process, mostly to draft or refine content and occasionally for research. I also use it to help review or edit client emails, and occasionally to troubleshoot custom code on Squarespace. I review and edit everything myself before it becomes part of your project.

I keep client information general when I use AI. Publicly known details, like a practice's name, services, or the content we're actively working on together, are fine to reference. Financial figures, business plans, and anything else covered by client confidentiality stay out of any AI tool.

What I don't use AI for

I don't use AI to design. Logos, websites, and layouts are built by me, by hand, using my own design software.

Tools with built-in AI features

Some of the platforms I use day to day, including Squarespace, Adobe, Canva, and Dubsado, have AI features built into the software. I don't actively choose to use most of these, but their presence is part of the tools themselves and outside of my control.

What I ask of you

AI tends to land on the average, most predictable version of an answer when it doesn't have much to work with. The more specific and personal the input, the more useful anything AI produces becomes. That's the thinking behind the two boundaries below.

Project questionnaires

Please answer in your own words. AI-generated answers sound polished but miss the context I need to understand your practice. If your answers feel AI-written or too thin, I'll ask you to expand them, which affects your timeline like any other delay.

Design feedback

Please don't run design proofs through AI for feedback. It skips past the strategy conversations we've already had and tends to suggest changes for the sake of suggesting them, whether or not they fit your goals.

I want your real reaction, even if it's not fully formed yet. Start with your gut response. Check what you're feeling against the goals we set together, not just personal taste. It doesn't need to sound polished. "I don't love this, but I can't say why yet" is more useful to me than a polished paragraph that isn't actually yours.

If feedback comes back reading like it went through AI, I'll ask you to revisit it in your own words. That affects your project timeline the same way any other delay would.

AI-generated logos or graphics

If you've used AI to generate a logo and like the direction, I'm happy to talk through options. For inspiration on a new custom design, I treat it the same way I'd treat anything else you found for reference, like a Pinterest board.

Where you have flexibility

Once we're through discovery and the questionnaire, I can give you a draft template with prompts to help organize your copy, and you're welcome to use AI to help fill it in. At that point I have real, specific information to work from, and that's exactly what makes an AI-assisted draft actually useful rather than generic.

Questions

If anything here is unclear, or you'd like to talk through how this applies to your specific project, just ask. You can contact me at kayla@kaylaholsomback.com