Packages & Services

You know your practice better than I ever will, so the content needs to come from you. That said, you won't be starting from a blank page. I'll give you prompts and structure to work from, and once you have a draft, I'll shape it into something that works for the web and sounds like you. If you're not a natural writer, that's okay, we'll work through it together.

Yes! Squarespace is built to be manageable, and I'll make sure you know how to handle basic edits before we wrap up. If you'd prefer ongoing help, I keep a small number of spots available for past clients.

We'll agree on a start date that works for both of us — one that gives you enough time to complete your prep work and fits my project schedule. Before we begin, I'll give you a checklist of what to gather so you know exactly what to have ready. Getting that prep done before your start date is what keeps everything on track.

The starting price covers what most clients need. If we add pages or custom features beyond the original scope, we'll talk it through before anything changes. Your Squarespace subscription and domain registration are separate — you pay those directly to the platform.

If it's strong and consistent, we'll use it. If it needs a light refresh or you need expanded brand elements, we can work that into the project. If you need a full visual identity, that's available as an add-on.

Those can be added to any package or handled through a Half or One Day Intensive, depending on scope. Just mention it when you reach out and we'll figure out the best way to include it.

It depends on the project, but I'll always tell you what I need from you and when. There are stretches where I'm heads down building and don't need much from you at all — and I'll check in at least weekly so you're never left wondering whether anything is happening. When I do need input, I'll be specific about what I'm looking for so it doesn't take more of your time than necessary.

We'll start with a conversation (usually over Google Meet) where I ask enough questions to understand your practice, your patients, and what you're trying to accomplish. From there I'll have what I need to start making decisions. If something comes up during the project that I need clarity on, I'll reach out rather than guess.

A revision round is one consolidated list of feedback that I address in a single pass. That means you gather all your notes, send them together, and I work through them at once — not a back-and-forth exchange, and not a redesign from scratch or a change in overall direction after approvals have been made.

Photography isn't included in any package, but it makes a real difference — especially at the Brand Foundation and Whole Picture level. I can refer you to photographers I trust. For Simple & Clear projects, phone photos often work well for what we need. If we're working with stock images, we'll use them sparingly so the site still feels like you.

No. The branded email template and opt-in form setup is a one-time deliverable. I'll get everything connected and set up so it's ready to use, but ongoing email content and campaign management aren't included.

Yes, and it's built into how I work rather than sold as a separate add-on. Every site I build includes the foundational SEO elements that actually move the needle for independent health and wellness practices: page titles and meta descriptions written for search, clean site structure, location-specific copy, and image alt text. I also set up Google Search Console, including sitemap submission, so you can see how your site is performing in search, and Google Analytics so you can track how visitors are finding and using your site over time. For Brand Foundation and Whole Picture projects, I also set up and optimize your Google Business Profile.

For most independent practices, local SEO is the priority. That means showing up when someone in your area searches for what you offer. A well-built site with the right signals, a complete Google Business Profile, and content that clearly communicates who you are, where you are, and who you help goes a long way toward that.

A note on ranking: many providers come to me hoping to rank number one on Google. That's a reasonable goal, but it's worth understanding what you're up against. Competing for the top organic spot against regional chains and large multi-location practices is genuinely difficult without paid advertising. What a well-built site can do is make sure you show up clearly and credibly when someone is already looking for you or for a practice like yours in your area. For most independent practices, that's where the real opportunity is.

AI search tools are increasingly how people find providers too. What helps you show up in AI recommendations is the same thing that makes your site work for human visitors: specific, clear content that communicates exactly who you are, who you help, and what makes your practice yours. Generic template language doesn't serve you in either context.

What I don't offer is ongoing monthly SEO management. For most independent practices, getting the foundation right is what actually makes a difference for local search visibility.