The Whole Picture
Your care is good and your patients know it. But something about what a new patient can tell from your online presence isn't quite keeping up. Maybe the site is outdated. Maybe it exists but doesn't really say anything. Maybe you've never felt like it truly reflected the practice you've built.
This is the most comprehensive way we can work together. We'll look at everything — your brand, your website, and the touchpoints patients encounter along the way — and make sure it all holds together. The goal is a presence that feels true to how you actually practice, so the right patients can recognize you before they ever reach out.
Investment: Starting at $4,000 / Timeline: 5-7 weeks
What’s Included:
Up to 10 pages, with an in-depth discovery process to establish brand direction
Discovery process to clarify your brand: who you are, how you practice, what makes you different
Patient experience review woven throughout the project (initial contact methods, booking flow, intake forms, confirmation emails)
Two revision rounds
SEO foundations: page titles, descriptions, heading structure, URL slugs, image alt text
Google Analytics & Search Console setup, including sitemap submission
Booking integration or contact form
Branded email marketing template and opt-in form setup
Google Business Profile guidance
This is a good fit if…
You're an established practice that's ready to look at everything — your brand, your website, and how patients experience you from first search to first visit
You've invested in your practice and care deeply about how patients experience it — and you want that to come through before someone ever reaches out
You want someone who will ask the right questions and think through the details with you, not just execute a checklist
FAQs
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It's not a formal audit — it's a conversation that happens throughout the project. Early on we'll talk through how patients contact you and book appointments, since that affects the website directly. Later we'll look at the touchpoints beyond the website — confirmation emails, intake forms, what happens after the first visit — and make sure the whole thing makes sense as one coherent experience for both the patient and the provider.
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It can be, but it's designed with established practices in mind. If you're earlier in building your practice and not ready for this level of investment, Brand Foundation is probably the better starting point.
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More than the other packages, and that's intentional. This is a collaborative process — the more you're able to share about how you practice and what matters to you, the better the result. That said, I'll always tell you what I need and when. There are stretches where I'm heads down and don't need much from you at all, and when I do need input I'll be specific so it doesn't take more of your time than necessary.