What Should My Website Include?
If you’re building (or rebuilding) your website, it can be hard to know what actually needs to be included—especially if you’re trying to balance clarity, budget, and ease of maintenance. Whether you’re starting with a simple one-page site or planning something more robust, the key is making sure your content reflects who you are, who you help, and how someone can take the next step.
This guide breaks things down based on the size of your site—so you can make confident decisions, no matter where you’re starting from.
For a Single-Page Site
Best for early-stage providers, temporary landing pages, or smaller projects on a budget.
You’ll want to keep it focused, but make sure the essentials are covered:
Intro Section – What you do and who you help
About Snapshot – A brief story that builds trust and shares why you do what you do
Services Overview – A simple breakdown of your key services or offers
Testimonials – One or two quotes (if you have them) can add credibility
Call to Action – Make it easy to book, contact you, or learn more
Even on a single-page site, clear headings and intuitive flow help visitors stay engaged.
For a 3–4 Page Site
Ideal for solo providers or small teams ready to grow with more structure.
These are the foundational pages most providers need:
Home – Welcomes visitors and offers a clear summary of who you are and what you offer
About – Shares your background, values, and what makes your approach unique
Services – Helps potential clients understand what’s available and whether it’s a good fit
Contact – Includes a form, email, phone, booking link if you have one, and (if applicable) your location and hours
Optional additions:
FAQ section (either on its own or built into the Services or Contact page)
Testimonials
Blog or Resources (even if you’re just getting started)
This setup gives you room to grow without overwhelming yourself or your visitors.
For a 6+ Page Site
Best for growing practices, multi-provider clinics, or businesses with more complex offerings.
If your business has expanded—or your services need more space to explain—a larger site gives you the flexibility to add clarity without clutter.
Consider including:
Home
About
Services Overview or individual service pages
Contact
Blog / Resources
Meet Our Team (if you have multiple providers)
What to Expect / FAQs (parking, accessibility, insurance, pricing, etc.)
New Client / Patient Forms
Online Scheduling (linked or embedded if your platform supports it)
If you’re collecting any protected health information (PHI), make sure your contact form is HIPAA-compliant or clearly state that it’s not for private medical details.
More pages can be helpful—but only if each one has a clear purpose. Every page should guide visitors toward taking the next step.
Not Sure What You Need?
If you’re not sure how many pages you actually need (or how to decide), start by asking:
What do your clients need to feel confident reaching out?
Do you offer multiple services that would benefit from their own space?
Do you want to write blog posts or share resources?
Are you trying to simplify—or create something that can scale?
Your website should work for you—not just exist online. The right number of pages is the one that supports your goals and gives your clients the information they need.
Want Help Figuring It Out?
If you’re planning a new website—or thinking about refreshing what you already have—I’d love to help you figure out what structure makes the most sense for your business.
Start by filling out this quick form, and I’ll be in touch to schedule a free consultation. We’ll talk through your goals, your audience, and what kind of setup might be the best fit.
