Brand Foundation Package

Something about your current presence isn't reflecting the practice you've actually built. Maybe you've outgrown an early DIY site. Maybe you've shifted your focus or rebranded and nothing quite reflects that yet. Maybe it just feels off in a way you can't fully name.

This is where we get clear on what makes your practice yours, and build something that shows it. You don't need to arrive with the right words or a clear vision. That's what the process is for.

Investment: Starting at $2,500 / Timeline: 4-5 weeks

What’s Included:

  • Up to 5 pages, with intentional brand direction

  • Discovery process to clarify your brand: who you are, how you practice, what makes you different

  • Wordmark design if you don't have an existing logo (or if what you have isn't working anymore)

  • Two revision rounds

  • SEO foundations: page titles, descriptions, heading structure, URL slugs, image alt text

  • Google Analytics & Search Console setup, including sitemap submission

  • Booking integration or contact form

  • Branded email marketing template and opt-in form setup

  • Google Business Profile guidance

This is a good fit if…

  • You have a website but it doesn't reflect where your practice actually is right now

  • You've rebranded, shifted your focus, or grown and your online presence hasn't kept up

  • You're starting fresh and want something built with intention from the beginning

  • You're not sure how to talk about what makes your practice different, but you know something is missing

 FAQs

  • We'll start with a conversation over Google Meet where I ask enough questions to understand your practice, your patients, and what you're trying to accomplish. From there I'll have what I need to start making decisions about brand direction. If something comes up during the project that needs clarity, I'll reach out rather than guess.

  • Not entirely. If you already have a logo and brand suite you're happy with, we'll use it. If something needs light refinement or you're missing a few elements, we can work through that. If you need a full visual identity built from scratch, that's available as an add-on.

  • Logo and visual identity work is available as an add-on starting at $1,200. If you need one, we can work that into the project timeline.

If it sounds like a fit, I'd love to hear what you're working on.