Bloom Dog Wellness
Logo, Website, Photography, Branded Materials
Bloom Dog Wellness
Bloom Dog’s mission is to empower pet parents with the knowledge and resources they need to raise their dogs more holistically. Founded by Alison Potts Bailey, a dedicated pet parent and advocate for holistic living, Bloom Dog Wellness is committed to helping dogs thrive.
My Role
My work with Bloom Dog Wellness has included logo design, website design, and the creation of practical branded materials to support everyday communication.
Everything was designed to feel warm, approachable, and easy to use, reflecting the heart of the business while remaining flexible as it grows.
What I Worked On
Logo and core brand visuals
Designing a logo and foundational visual elements to establish a recognizable identity.
Squarespace website
Designing and launching a simple website to introduce Bloom Dog Wellness, share the founder’s story, and outline ways to work together.
Photography
Planning and capturing a small set of brand photos for use across the website, printed materials, and digital templates.
Printed materials
Designing branded notecards and sympathy cards to support thoughtful, personal client communication.
Email and digital templates
Creating a simple Mailchimp email template and setting up Bloom Dog branding in Canva, along with a set of reusable social media templates.
Shopify setup support
Assisting with the setup of Bloom Dog Wellness’s Shopify store, including basic structure and branding alignment.
The Outcome
Bloom Dog Wellness has a cohesive visual presence across its website, photography, printed materials, and online shop—supporting clear communication and making it easier to show up consistently as the business grows.
Project Details:
Industry: Pet Wellness
Services: Logo design, website design, photography, branded print and digital materials, Shopify setup support
Platform: Squarespace 7.1 Fluid Engine
Project type: Brand & Website
Timeline: Ongoing / phased
As a small business owner, my days are often pulled in a dozen different directions, and there's simply no way I could do what I do without Kayla's support.
She has been an invaluable part of Bloom Dog Wellness, helping me maintain a professional, polished online presence while giving me the freedom to focus on serving my clients and their pets. Whether it's website updates, marketing materials, or content, I know I can trust her to handle it with care, attention to detail, and professionalism.
Beyond her expertise, Kayla is reliable, easy to work with, and truly invested in the success of the businesses she supports. Having her in my corner brings a level of confidence and peace of mind that is hard to put a price on. I highly recommend her to any wellness business looking for a trusted partner.
— Alison Potts Bailey, Bloom Dog Wellness
