Top 10 Common Website Mistakes for Health & Wellness Businesses
Your website is the first impression your potential clients have of your business. It’s important that it functions properly, is easy to navigate, and provides clear information about the services you offer. It’s easy to make mistakes that can impact user experience and turn potential clients away.
Is your website guilty of any of these?
Slow-loading website: A website that takes too long to load can cause your potential clients to move on to other options. The issue is often that the photos on your website are too large and/or that there are too many images on the page. These can be easy issues to fix that significantly impact site load time.
Not mobile-friendly: If your website isn’t optimized for mobile, your potential clients may struggle to navigate it. A potential client opens your website on mobile and everything is tiny, some buttons are stacked on top of each other, they have to zoom in to read anything, and they can’t seem to get the menu/dropdowns to open. If you’re them…are you going to stick with it and try to figure it out? Or give up and move on to the next option?
No clear next steps: Make sure there’s a clear call-to-action (CTA) so your website visitors know what to do next. What do you want them to do as a result of looking at your website? Join your email list? Schedule a consult call? Book an appointment? Keep the wording simple “Schedule a New Patient Appointment” “Book a Consult Call” and make it easy to see.
Navigation is confusing: Keep your website navigation simple and easy to understand. Don’t try to be too clever with what you name the categories. You want to make it as easy as possible for your potential clients to find the information they need.
Not clear about who you help and what you offer - Can you simplify your services so that your website viewer is clear on what your business offers and how it can help them? Too much information on your website can be overwhelming and confusing.
If you’re a nutritionist focused on athletic performance and someone who is specifically looking to lose weight visits your website, can they tell that you might not be the best fit for them? Or the other way around… Let’s say they are an athlete—can they tell that they are specifically who you work with?Poor quality photos or no consistent look to the images used: Invest in getting professional photos taken of your space and of you working with your clients. This adds a personal touch to the website and shows potential clients what to expect. (If you don’t want to do this during actual patient appointments, this is something that can be staged.)
Focused entirely on aesthetics: Your website needs to do more than look good. It needs to function, to bring in new customers, and help current customers find the information they need.
Contact forms that don’t comply with HIPAA: Do you have a contact form on your website that requests personal health information? If so, do you know if that form is HIPAA-compliant? Unless you did some specific research to confirm that it is, it likely is not.
No social proof or testimonials: People want to know what it’s like to work with you. Sure, you can try to explain it. But they want to read what people like them think the experience with you is like.
Business name and icon don’t show up in the browser tab - Are your patients the type of people who have 20+ tabs open at all times? Make it easy for a potential client to get back to your website by making the tab identifiable.
If your website is guilty of any of these mistakes, it’s time to fix them! I can help you improve your website’s function and ease of use or create a new website for you. Let’s work together to make sure you have a website that not only looks great but helps bring in new clients!
