Bloom Dog Wellness

Logo, Website, Photography, Branded Materials

Bloom Dog Wellness

Bloom Dog’s mission is to empower pet parents with the knowledge and resources they need to raise their dogs more holistically. Founded by Alison Potts Bailey, a dedicated pet parent and advocate for holistic living, Bloom Dog Wellness is committed to helping dogs thrive.

My Role

My work with Bloom Dog Wellness has included logo design, website design, and the creation of practical branded materials to support everyday communication.

Everything was designed to feel warm, approachable, and easy to use, reflecting the heart of the business while remaining flexible as it grows.

What I Worked On

Logo and core brand visuals

Designing a logo and foundational visual elements to establish a recognizable identity.

Squarespace website

Designing and launching a simple website to introduce Bloom Dog Wellness, share the founder’s story, and outline ways to work together.

Photography

Planning and capturing a small set of brand photos for use across the website, printed materials, and digital templates.

Printed materials

Designing branded notecards and sympathy cards to support thoughtful, personal client communication.

Email and digital templates

Creating a simple Mailchimp email template and setting up Bloom Dog branding in Canva, along with a set of reusable social media templates.

Shopify setup support

Assisting with the setup of Bloom Dog Wellness’s Shopify store, including basic structure and branding alignment.

The Outcome

Bloom Dog Wellness has a cohesive visual presence across its website, photography, printed materials, and online shop—supporting clear communication and making it easier to show up consistently as the business grows.