Justin Scott Massage Therapy

Squarespace Website, Digital Marketing Foundations

Justin Scott Massage Therapy

Justin Scott Massage Therapy wanted a professional online presence that reflected the calm, personalized nature of the practice and made it easier for new clients to learn about services and get in touch.

I was brought in to design a simple, approachable website and set up the foundational tools needed to support local visibility and ongoing site insights.

My Role

My work focused on creating a clear, welcoming website experience and establishing the basic digital infrastructure needed for a solo practice.

The goal was not complexity, but clarity—helping potential clients quickly understand services, pricing, and what to expect, while giving the business owner simple tools to track and maintain the site over time.

What I Worked On

Squarespace website

Designing and launching a clean, user-friendly website with a homepage, services and pricing page, and contact page. The site uses calming typography and color choices inspired by the physical space, incorporates client testimonials, and highlights Justin’s experience as a massage therapist.

Digital marketing foundations

Setting up essential tools to support visibility and measurement, including:

• Google Analytics for basic traffic and behavior insights

• Google Search Console to monitor search performance and site health

• Google Business Profile setup and optimization to support local search visibility

The Outcome

Justin Scott Massage Therapy now has a professional, easy-to-navigate website that reflects the tone of the practice and supports client discovery through local search. The foundational setup provides clarity for both visitors and the business owner, without adding unnecessary complexity.