Sylacauga Gynecology

Squarespace Website

Sylacauga Gynecology Website Case Study

Sylacauga Gynecology was in the middle of an important transition. Formerly a full-service OB/GYN practice, the clinic was refocusing its care on gynecology and women’s health — including minimally invasive surgery and physician-directed medical weight loss. At the same time, the practice wanted to clearly communicate what patients value most about their experience: timely access to care, same-day or next-day appointments when available, and short in-office wait times.

Their website needed to reflect all of this without confusing existing patients or overwhelming new ones — while reinforcing the professionalism, respect, and ease patients experience in the clinic.

The goal was not just a new look, but a site that supported clarity, trust, and informed decision-making at every step.

Project Context

This project involved more than a standard website refresh. Key considerations included:

• An established medical practice with an existing patient base

• A rebrand and service shift from OB/GYN to gynecology-focused care

• Migration from a third-party marketing platform to Squarespace

• Clear differentiation between multiple service lines

• SEO and Google continuity during a domain and brand transition

• Patient-centered language appropriate for women’s health care

The site needed to feel calm, clear, and easy to navigate, while supporting the practice through its next phase.

My Role

I partnered closely with Dr. Jonathan Rehberg to clarify the practice’s services, refine messaging, and create a website that reflected the quality of care patients experience in the clinic.

My role included strategic content refinement, site structure and flow, Squarespace build and migration, and launch support — with careful attention to patient experience and clarity.

The website was designed to work within Sylacauga Gynecology’s brand and photography to create a cohesive and professional patient experience.

What We Focused On

Service clarity

Structuring content so patients can quickly understand the practice’s scope of care, including gynecology, minimally invasive surgery, and medical weight loss.

Patient-centered language

Clear, respectful copy that feels informative without being overwhelming or clinical.

Calm, professional visual direction

A clean, editorial layout designed to build trust and support readability.

Mobile usability

Making mobile clarity a priority, informed by the majority of patients accessing the site on their phones.

A maintainable Squarespace foundation

A site the practice can confidently manage and update over time.

Search and Google setup

Preparing the site for long-term visibility through thoughtful structure and Google tools configuration.

The Outcome

The finished website clearly reflects Sylacauga Gynecology’s current focus and values — professional, calm, and patient-centered.

The new site provides a strong foundation for future growth while making it easier for patients to understand their care options, navigate services, and take next steps with confidence.